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Looking to Sell Your Household or Personal Care Product? Try a Coupon…

New study shows increase in consumer online coupon usage

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By: TOM BRANNA

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More than 70% of female shoppers would print and redeem an Internet coupon, according to a new report from Burst Media. The findings were part of a survey administered to more than 4,500 women 18 years or older. It was designed to better understand consumers’ use of the Internet for household purchases, including the use of coupons. In addition to finding that 34% of respondents are using coupons more frequently today than they were six months ago, the survey also uncovered that nearly 70% (...

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